LEAP is Hiring – Seeking Marketing and Outreach Manager

Introduction

The Local Energy Alliance Program (LEAP) is a 501(c)(3) nonprofit headquartered in Charlottesville, VA. As a trusted nonprofit, LEAP delivers energy-efficiency and clean energy solutions to make homes safer, healthier, and more affordable, while also reducing energy usage and mitigating climate change.

LEAP is a collegial, fun place to do important work in a highly collaborative environment. We are engaged with our community and our world to bring the many benefits of energy efficiency and renewables to as many people as possible.

LEAP celebrates diversity and strives to create an inclusive environment for all employees. We are an equal opportunity employer.

Overview

LEAP is seeking a a creative marketer who is eager to use their skills and experience to bring LEAP’s mission to life. Reporting to the Executive Director, the Marketing and Outreach Manager will be responsible for taking ownership of all external marketing communications, and developing and executing an organizational growth plan.

Job Responsibilities

This position’s primary role will be to manage marketing, outreach, and public relations for all LEAP programs. Specifically, this position will:

  • Develop and manage LEAP’s ongoing marketing plans
  • Represent LEAP at festivals, community forums, neighborhood meetings, etc.
  • Support overall organizational development, including expansion opportunities into other areas of the state
  • Promote the LEAP brand
  • Build strategic partnerships and cross-promotions
  • Perform analyses to track, measure, and analyze the effectiveness of LEAP’s marketing efforts
  • Manage the development, distribution, and maintenance of all print, electronic, and multimedia collateral including, but not limited to advertisements, brochures, fact sheets, case studies, online content (website, newsletters), annual report, photos, and video
  • Prepare talking points, speeches, presentations, and other supporting material as needed
  • Develop and execute a social media strategy that enhances online communities
  • Conduct ongoing media outreach with media advisories, press releases, opinion editorials; cultivate and manage working relationships with reporters at the local and regional levels
  • Maintain and update LEAP’s web properties (WordPress)
  • Take lead in planning events, webinars, and other relevant activities 
  • Support outreach activities that are outside of normal working hours in the evenings and some weekends
  • Copyedit documents as needed (grant proposals, blogs, reports)
  • Work with Executive Director to increase supporter engagement and individual donations
  • Recruit and manage communication interns

Primary Skills

  • Ability to conceptualize, design, implement, evaluate, and evolve strategic marketing campaigns 
  • Ability to work with diverse partners and important stakeholders to promote and sell LEAP’s programs
  • Self-directed, energetic, effective communicator
  • Excellent organization and time management skills
  • Creative problem-solver
  • Graphic design and web development skills are preferred
  • Unhealthy appreciation of the Oxford comma a plus

Education

  • Bachelor’s Degree or relevant experience in a related field such as communications or marketing

Work Experience

  • 4+ years experience in marketing, sales, and/or outreach field. Previous experience with nonprofit organizations, energy efficiency, or sales a plus.

Pay and Compensation

  • Full-time position located in Charlottesville, VA
  • Compensation package, including health insurance, will be competitive, with a range of $48,000-$53,000 in salary and nearly $60,000 in total compensation, commensurate with the qualifications of the successful applicant
  • 15 days of Paid Time Off, along with paid holidays
  • “Gold” Anthem Health insurance (90% of employee’s premium paid by LEAP). LEAP also contributes to employee health savings account, along with other benefits
  • Retirement account with LEAP matching of 3%
  • Every other Friday off

Resumes and cover letters should be sent to info@leap-va.org with “Marketing and Outreach Manager” in the subject line.

We will stop accepting resumes and expressions of interest once the position is filled, so don’t wait to get in touch!

Web: leap-va.org
energysmarthomesva.org
Facebook: Local Energy Alliance Program (LEAP)
Twitter: @LEAP_VA
Instagram: @leap_va
@solarizevirginia

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