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News: Utilities wrestle with educating residential customers on energy savings

Consumer demand for cleaner energy and new technologies to control energy use is transforming the electricity sector.

In this new environment, utilities see customer engagement as an integral part of their industry’s future. But they’re struggling to get residential consumers to understand — and care about — utility programs.

Many utilities acknowledge their customer education programs are ineffective and that they’re unsure how to develop new ones, according to a survey of 144 power-sector executives conducted by Utility Dive for NTC Corporate, an outreach organization sponsored by utilities.

Energy efficiency and the emergence of distributed energy resources are major drivers of this shift to a more consumer-centric business model. Ninety-seven percent of utility executives said they see distributed energy changing the way they educate residential customers over the next five years.

Read the full story. (Greentech Media)